Dear Hiring Manager,
As a proficient content writer and editor, I’ve engaged with enough fans online to fill the world’s biggest stadiums. My goal is to bring dentsu’s clients closer to these same crowds through memorable stories and mediums, combining a proven portfolio with your agency’s generational value.
At Warner Music Group and IMGN Media, I helped establish Daquan and The Savage Post as leading-edge outlets covering diverse corners of pop culture. Examples include an interactive email newsletter sent to 10,000 subscribers and a viral TikTok video breaking down Kendrick Lamar’s smartphone startup.
Having honed skills in editorial and agency environments, I’m exceptional in three areas relevant to the role of content editor:
1) Building Viewership: My attention-grabbing storylines, scriptwriting and video edits rocketed this Snapchat channel from zero to 110,000 Millennial and Gen Z followers.
2) Sharp Copywriting: Collaborating on sponsored campaigns with Atlantic Records, Afterpay, Apex Legends and Palo Alto Networks gave me an understanding of how to reinforce key messages while keeping a consistent and friendly tone.
3) Leadership and Quality Control: Whether offering feedback on article drafts for two junior writers or working with graphic designers to develop a new logo, efficient team communication is the backbone of my daily routine.
After Warner Music dissolved IMGN, they also deleted the owned channels where our work lived. You’re invited to browse the best highlights here on my personal website.
I would love to learn more about this position and demonstrate how I can make a significant impact as part of the dentsu team.
Thank you for your consideration,
Gerard
Read About It By Gerard Smith 