As a proficient content writer and editor, I’ve engaged with enough fans online to fill the world’s biggest stadiums. My goal is to bring Current Global’s clients closer to these same crowds through memorable stories and campaigns, combining a proven portfolio with your agency’s appetite for creativity.
At Warner Music Group and IMGN Media, I helped establish Daquan and The Savage Post as cutting-edge outlets covering diverse corners of pop culture. Standout examples include an interactive email newsletter sent to 10,000 subscribers and this viral TikTok about Kendrick Lamar’s smartphone startup that scored 1.4 million views!
Having honed skills in editorial and agency environments, I’m exceptional in three areas relevant to the role of Creative, Culture, and Content:
1) Connecting With Fans: Whether translating conversations around celebrities into content, or telling the stories of notable creators for the 35th anniversary of Adobe Photoshop, I understand how to engage fans across categories.
2) Building Followers: My catchy storylines, scriptwriting, and video edits rocketed this Snapchat channel from zero to 110,000 Millennial and Gen Z followers.
3) Sharp Copywriting: Collaborating on sponsored campaigns with Atlantic Records, Afterpay, Apex Legends, and Zebra Technologies gave me an understanding of how to craft key messages while keeping an appealing tone in copy and design.
You’re invited to browse the best highlights via my personal website.
I would love to learn more about this position and demonstrate how I can make a significant impact as part of the Current Global team.
Thank you for your consideration,
Gerard
Read About It By Gerard Smith 