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Adidas brings in hip-hop host Kerwin Frost as apparel, footwear partner

New York-based fashion influencer, DJ and talk show host Kerwin Frost is a popular figure in today’s style-sensitive hip-hop community, having done one of a kind interviews with some of the genre’s most significant artists, from Chief Keef and A$AP Rocky to Post Malone and Tyler, The Creator.

After “banging on the doors” of Adidas, one of his favorite brands, for nearly four years, Kerwin has finally inked an official partnership with the three stripes company, according to GQHe’ll be designing clothing, sneakers and ad campaigns, with the first collection coming later this year. The initial photos of Kerwin portrayed as an alien, a hunchback and a yeti seem to signify that Adidas has bought in to Kerwin’s penchant for standing out.

As he proclaimed in an Instagram post celebrating the partnership, “this is for the real weirdo motherfuckers who were told they weren’t gonna be sh*t !”

Kerwin Frost poses as a floating martian (right) and a stylish hunchback (left) to announce his Adidas deal.

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